“This is such a weird time,” admitted Mark Ritson, a London-based brand consultant. “But there is a great chance to sit back and plan what we are going to do in 2021.”
For the immediate future, he told a digital audience in a Marketing Week webinar, “The best thing most marketers can do for the next three months, is:
- “make money for their companies”;
- “generate value for customers”;
- “extract money”;
- “use that money to drive revenue and pay employees.”
Added Ritson, “Nobody here should feel guilty about executing good marketing and generating profits. It's what we're going to...