Stockpiling and in-home treats: Five shopping patterns in APAC amidst COVID-19

Kantar outlines key shopper trends in APAC that have emerged since pandemic containment measures began, highlighting the region’s resilience and optimism.

Why it matters

Brands are looking closely are how consumer consumption patterns and behaviours have changed during the pandemic. As more markets eventually enter the recovery phase, they will need to plan and prepare for new consumption patterns that will redefine the retail sector moving forward.

Takeaways

  • Long-life essential categories, such as laundry detergent and noodles, are set to return to pre-COVID-19 levels, while non-essential categories – such as personal care are set for a slower recovery.
  • Identify the new essentials that matter to consumers, as your categories could increasingly be playing in this space.
  • Ensuring stock availability both offline...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands