Where to start
Luxury brands have a new infatuation. It’s called Streetwear, the term to describe casual fashion that is part California skate culture, part New York early punk and hip-hop, and almost always contains a DIY spirit. Iconic California streetwear brand Stussy began as a maker of graphic tees; the Japanese brand Undercover has gone all the way from tees to sportswear infused with a UK punk ethos. Nike and Adidas, because of their contributions to sneaker culture, also qualify.
On the surface, it may be difficult to see how luxury brands mesh with hoodies and t-shirts, but ever...