What we know about US millennials

Examines behaviours of US millennials, the first digital-native generation, and explains how marketers can best connect with them as a generation that are characterised by diversity and focus on living life to the full in the here and now.

US millennials are at the forefront of digital technological change but are also characterized by ethnic diversity, optimism in the face of economic challenges and a focus on living life to the full in the here and now. Despite their reputation as the ‘me’ generation, they crave connection with friends and family. Brands can engage with them via their passions, love of unique life experiences, and desires to do good and foster social equality. Millennials are the first digital-native generation, so their media consumption differs from older generations – more online, more mobile, more fragmented, more on-demand.

Definition

The Pew...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands