Yellow Treehouse

In 2008, the NZ Yellow pages Group had a major image problem. Consumers and advertisers alike were questioning their relevance in the post-Google age.

Yellow Treehouse

Category: Corporate Reputation/Image (Silver); Return on Investment (Silver); Most Integrated Campaign (Silver); Paradigm Shift (Bronze)Agency: Colenso BBDO and Aim ProximityAdvertiser: Yellow

SUMMARY

The Yellow pages?

Isn't that what you used to find stuff before Google?

In 2008, the NZ Yellow pages Group had a major image problem. Consumers and advertisers alike were questioning their relevance in the post-Google age.

We needed to do something major to make New Zealanders reconsider Yellow as a relevant, contemporary brand and business. The 'Yellow Treehouse' campaign made a significant contribution to improving the corporate image attributes of...

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