Aeroméxico: A World Without Borders

Aeroméxico, an airline, increased the amount of flights taken from the US to Mexico by offering discounts to Americans with Mexican ancestry.
  • Aeroméxico needed to create a new behaviour and interest, in an audience that was sensitive and predisposed by historical and current events.
  • The contextual political situation, created and promoted by President Trump, had hatred towards Mexico at its highest levels, but many unknowingly have Mexican ancestry.
  • The brand introduced DNA Discounts, a promotion that gave discounts on flights from the US to Mexico to reluctant Americans based on their DNA test results.
  • Sales of Aeroméxico tickets from the US to Mexico had a historical increase of 33.7%, with a 321% increase in US searches for vacations to...

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