Intersport: The Ad That Ran

This case study shows how Intersport, a sports retailer, successfully launched its new running collection by enticing Czech consumers to run and share their routes in order to win growing discounts in-store.

Advertiser: IntersportAgency: Geometry Global PragueCountry: Czech Republic

Objectives

Intersport, a sports retailer, wanted to launch its new running collection, with almost no production or media budget. The objective was to get to a specific target audience – Amateur runners – and bring them to the shops. (Commercial, Marketing and Communications objective)

Further objectives were:

  • to increase sales by at least 5% (Commercial objective)
  • to promote a wide range of running gear at the start of the running season (Marketing objective)
  • to avoid standard (20%off) sales models (Commercial and Marketing objective)
  • to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands