KASIKORNBANK: Friendshit

Kbank, a bank, entered Thailand's popular culture with its online film, which also increased its mobile banking users from 5.6 million to 9 million.

Campaign details

Advertiser: KasikornbankBrand: K PlusAgency: GREYnJ UNITED BangkokCountry: Thailand

Objectives

A) Commercial objective

In the near future mobile banking usage will be a significant portion of every bank's revenue and profit in Thailand. K PLUS is currently the no.1 mobile banking application with the most number of users. KBank aims to expand market size from the current pool of 35 million users among 10 competitive brands to gain new comers from the potential 95 million bank account holders in Thailand.

B) Marketing Objective

To remain no.1 in market share, leadership perception and...

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