Public Eye: Return to Sender

Public Eye, a sustainability and solidarity development-focused non-governmental organisation, launched a social media campaign that raised awareness of air pollution in African countries by sending collected canisters of polluted air to the main polluter's headquarters in Switzerland.

Advertiser: Public EyeBrand: Public EyeAgency: Freundliche GrüsseCountry: Switzerland

Objectives

Trafigura operates in the shadows, concealed from the eyes of the world. Our objective was to gain awareness by shedding light upon these practices in the media. And to push African authorities to accept responsibility in order to take a first step towards stopping the dirty business altogether.

Communications:

Awareness: Generate at least 100 media reports on the topic. (see figure A and figure B) Behaviour: Make a contribution to change the national energy policies of Ghana and adjacent countries and – in the...

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