Advertiser: Untold Festival & National Institute For Blood DonationsAgency: MCCANN WORLDGROUP ROMANIACountry: Romania
Objectives
Romania is ranked second to last in Europe for active blood donors. Only 1.7% of the population donates blood and in most cases, only after someone close to them is in need of a transfusion1.
To be self-sufficient in national blood supply, a country is estimated to need a minimum of 2.5 % of its adult population as regular donors. The European average is 6%2. Blood has a very short shelf life (as short as five days...