Anglian Water’s First Water Funfair

Anglian Water, a water company, increased engagement in the UK by designing a funfair-themed consultation event that inspired families to engage with Anglian Water.

Design consultancy: SpringAdvertiser: Anglian Water

Executive Summary

East Anglia is drier than Jerusalem and South Sudan. By 2050 the region is predicting a 20% population rise and up to 20% predicted reduction in rainfall. With an economy highly dependent on agriculture the region faces challenges in ensuring a sustainable supply of water into the future.

  • Unlike other utilities, Anglian Water's customers do not choose their water supplier, which creates a challenge when encouraging high quality brand engagement.
  • We were appointed by Anglian Water to design a consultation event that would educate its customers on the importance of...

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