EE Showcase Store Design

EE, a telecommunications brand, rebranded its traditional store layout to increase customer involvement and attract store footfall.

Design consultancy: QuinineAdvertiser: EE

Executive Summary

EE operates in the complex and constantly morphing telecommunications market. A market valued at over £40bn, where companies who once provided a single service, have now extended their offer and operate in a multi-play marketplace (offering a selection of up to five network services: mobile, landline, broadband, TV and connected home).

EE is also operating in a challenging retail market, which is experiencing declining footfall, high levels of store closures and redundancies, as they adjust to the retail industry's omnichannel strategies.

In 2016 EE was acquired by BT and in 2018...

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