Four Winds Vineyard

Four Winds Vineyard, a small family-owned winery outside Canberra, Australia, redesigned its wine bottles with images from the vineyard to make the brand more personalised and appealing to distributors.

Design consultancy: DenominationAdvertiser: Four Winds

Executive Summary

Four Winds Vineyard, a small family-owned winery outside Canberra, commissioned Denomination to update its branding and packaging in order to secure a distributor for the competitive Sydney market. The majority of consumers buy wine by the look of the label, so good design is crucial. For small wineries trying to compete against bigger well-funded wineries, the label is their only voice and it can make – or break – them. Four Winds Vineyards soon discovered the effectiveness of its new packaging. The redesign achieved the brief's objective to secure a...

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