Halifax Flagship, Oxford Street

Halifax, a bank under the Lloyds Banking Group, redesigned its flagship London store to reflect elements of the home, in order to encourage more in-store visits in the UK.

Design consultancy: The Honest BrandAdvertiser: Lloyds Banking Group

Executive Summary

The Halifax flagship experience.

It's no secret that high street banking has changed radically in the past decade. Transactional data reveals that branch visits are less frequent whilst digital interactions are exponentially increasing - the inference is that the format is obsolete and the future is web based.

Lloyds Banking Group disagreed, they knew the answer was relevant experiences with focused purpose - the currency of future bank branches is expertise, education and engagement -helping every customer manage their financial needs with confidence.

Located in high footfall...

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