Penhaligon's Musical Christmas Boxes 2013 design

This case study demonstrates how unique design allowed boutique English perfume house Penhaligon's to achieve a sales increase of 23%.

Penhaligon's Musical Christmas Boxes 2013 design

jkr

Executive summary

'A captivating design that goes far beyond the role of simply packaging the product. An enchanting piece of brand theatre in its own right, which will be kept and treasured for years to come.'

Winner Design Weak Awards 2014

Christmas is the key period for luxury brands, accounting for almost 40% of annual sales.

With limited budget for marketing, Penhaligon's decided that they needed to be bold if they were to grow their sales in a fiat market. To this end, they made the decision to invest in design alone...

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