Durex: Orgasm for all

Durex, a condom brand, launched its 'Orgasm for all' campaign in Spain, to promote its new 'Intense Orgasmic Gel' product by getting the coldest woman on earth to reach orgasm: SIRI.

Agency: SHACKLETON

Product Description

Statistics reveal that two out of three women in Spain don't reach orgasm, over 1 million have never reached one and 41% just fake it, which is why Durex launched its Intense Orgasmic Gel to help women reach and enjoy orgasms. The product is applied to the clitoris area and its components stimulate the nerve endings, speeding up orgasms.

With the launch campaign rolling out in January 2017 Durex tasked the agency to develop a prelaunch teaser campaign to run over the 2016 Christmas period.

Objectives: Generate media buzz and engagement and strengthen the...

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