Helvetia Insurance: Burglary warning mailshot for Swiss insurance company

Helvetia Insurance, a Swiss insurance company, launched a direct mail campaign in Switzerland to encourage medium-sized businesses to set up a consultation.

Agency: Agentur am Flughafen

Product Description

It's becoming more and more difficult for insurance salespeople to set up appointments with medium-size companies. We decided to present a potential danger: one for which it is possible to have insurance. As well as feeling terrible, anyone targeted by burglars will also find themselves up to their neck in hassle. Everything comes to a standstill. The police are at the house. Clean-up operations begin. Helvetia Insurance offers a "No Worries" package to help out.

Objective of the Campaign

A noncriminal door-opener mailshot was designed and sent in phases to medium-size companies, and...

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