Kudzu.com: Operation Dollhouse
Entry Information
Category: Business and Consumer ServicesCountry where program ran: USADate program started/ended: 12/2010-1/2011
Product Description: Kudzu.com is a site that helps homeowners plan projects, solve problems and choose highly rated contractors in their area. Kudzu.com features expert videos, contractor profiles, consumer reviews and 30,500 money-saving deals for homeowners in every major U.S. city.
Advertiser/Client Name: Kudzu.comMedia Channels: Direct Mail
Strategy
Marketplace challenge:
Kudzu.com is an online destination that offers consumers expert home advice and a directory of local contractors. Kudzu.com relies heavily on service providers and...