Snickers: World's Longest Football Match

Snickers wanted to boost sales among men aged across 10 countries in the Middle East, where the confectionery brand is thought of as an energy bar.

Snickers: World's Longest Football Match

Kitcatt Nohr Digitas

Entry Information

Category: Product Manufacturing and DistributionCountry where program ran: Middle East and North AfricaDate program started/ended: 21 March 2010

Product Description: Snickers is the world's biggest selling candy bar. In the Middle East, it is positioned as an energy bar or 'man fuel'.

Crammed with peanuts, caramel and nougat then coated with milk chocolate, SNICKERS quickly became one of the planet's favourite treats after its introduction in 1930.

Advertiser/Client Name: MARSMedia Channels:

Strategy

Marketplace challenge:

Snickers is an energy bar. It is 'man...

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