Telia Enterprise, Denmark: A Digital Affair

Telia Enterprise, a telephone company, reached small businesses in Denmark with its campaign to inform them about telco, which then generated sales leads.

Agency: Klausen + Partners A/S

Objectives

To create a platform for communicating with small business owners. Based on the needs of each company, not on our need to sell our products.

KPI: Content views of 50,000 small businesses (20% of the total number of small businesses in Denmark)

Strategy

Telco is low interest. It's very hard to start conversations on call plans and internet speed.

Telia Enterprise has lots of solutions and communication technology which can help small companies digitize.

We wanted to get our message through in an interesting way which would resonate with daily life in the...

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