USPS: Irresistible Mail

The U.S. Postal Service (USPS), enticed advertisers to use more direct mail in their marketing by creating the 'Irresistible Mail', which uses VR and augmented reality to inspire better mail marketing.

Agency: MRM//McCann

Product Description

The U.S. Postal Service (USPS) has a monopoly on direct mail, delivering 80+ billion pieces last year. Yet, marketing mail volume has declined steadily since 2007. It was time for USPS to advertise the idea of direct mail to advertisers, and rekindle the love of DM.

Objective of the Campaign

Our strategic exercise began with a look at marketing mediums. Digital marketing is pervasive, and with the targeting capabilities of social media and the ubiquity of mobile, it's easy to understand why marketers today are spending more and more of their budgets in those mediums,...

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