Campaign details
Agency: Earnest
Centrica Business Solutions (CBS) is a new business with ambitions to grow revenue six-fold by 2022.
And a global launch campaign to power its new proposition had to build awareness and deliver revenue – much like building a plane whilst flying it.
Strategy
CBS was formed grow "distributed energy" solutions.
And as a new brand CBS needed to stand out and get noticed.
It also needed to reframe the sales conversation, so both the creative and the tactics deployed had to deliver a high impact.
With energy often perceived as a commodity, and energy resilience...