Centrica Business Solutions: Bringing Energy Resilience to life

Centrica Business Solutions (CBS), an energy solutions company, launched a global campaign to build awareness and deliver revenue.

Campaign details

Agency: Earnest

Centrica Business Solutions (CBS) is a new business with ambitions to grow revenue six-fold by 2022.

And a global launch campaign to power its new proposition had to build awareness and deliver revenue – much like building a plane whilst flying it.

Strategy

CBS was formed grow "distributed energy" solutions.

And as a new brand CBS needed to stand out and get noticed.

It also needed to reframe the sales conversation, so both the creative and the tactics deployed had to deliver a high impact.

With energy often perceived as a commodity, and energy resilience...

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