Campaign details
Brand: Cheltenham Science FestivalLead agency: Tiny Giant
Campaign Overview
Creating the world's first AI-driven science talk and event curator to drum up interest in Cheltenham Science Festival.
Strategy
The Cheltenham Science Festival is one of the UK's leading celebrations of scientific knowledge and discovery.
It aims to engage people of all ages by entertaining, challenging, and discussing the latest science topics, issues and experiences.
The festival's new Head of Programming, Dr Marieke Navin, wanted to make AI a curator in a compelling, engaging, ground-breaking way that aligned with the event's progressive and innovative values.
To...