Cheltenham Science Festival: AIDA – AI Science Festival Curator

Cheltenham Science Festival, a leading science festival, took an abstract idea – AI, data, machine learning, neural networks – and used creativity to deliver a compelling narrative to attract people to the festival in the UK.

Campaign details

Brand: Cheltenham Science FestivalLead agency: Tiny Giant

Campaign Overview

Creating the world's first AI-driven science talk and event curator to drum up interest in Cheltenham Science Festival.

Strategy

The Cheltenham Science Festival is one of the UK's leading celebrations of scientific knowledge and discovery.

It aims to engage people of all ages by entertaining, challenging, and discussing the latest science topics, issues and experiences.

The festival's new Head of Programming, Dr Marieke Navin, wanted to make AI a curator in a compelling, engaging, ground-breaking way that aligned with the event's progressive and innovative values.

To...

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