Marsh & Parsons: Moving London

Marsh & Parsons, an estate agent, released a series of witty ads during a time of uncertainty and angst in the London housing market to encourage conversion.

Campaign details

Brand: Marsh & ParsonsLead agency: Stretton & Stretton, Loveable, addmustard and The Kite Factory

Campaign Overview

London estate agency Marsh & Parsons wanted to grow its client base by 10%.

Simple enough - apart from London's worst property slump in a decade.

Strategy

Stretton & Stretton defied the rules for estate agent ads - despite Marsh & Parsons' survival resting on the agency doing the right thing.

The strategy was based on a revelation. Nobody had clocked that sellers were just as anxious as stallers - people waiting for Brexit or the market to pick...

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