Campaign details
Brand: Movember
Campaign Overview
Movember wanted to explore new acquisition channels, boosting registrations and promoting happier, healthier lives for men.
Strategy
Movember is renowned for its campaign to get men growing moustaches throughout November, but wanted to boost its supporter base.
Using historical fundraiser data, a sophisticated model was target likely donors.
Doordrop media was selected as a GDPR-compliant acquisition channel based on insights from JICMail. Whistl demonstrated that the younger target audience engages through the channel providing the message is relevant.
A bespoke targeting model was devised based on 43,000 historical postcodes of anonymous fundraisers, and...