Movember: Shave the Date

Movember, a global organisation committed to men's health, generated more donors across the UK by distributing six-page leaflets to targeted homes.

Campaign details

Brand: Movember

Campaign Overview

Movember wanted to explore new acquisition channels, boosting registrations and promoting happier, healthier lives for men.

Strategy

Movember is renowned for its campaign to get men growing moustaches throughout November, but wanted to boost its supporter base.

Using historical fundraiser data, a sophisticated model was target likely donors.

Doordrop media was selected as a GDPR-compliant acquisition channel based on insights from JICMail. Whistl demonstrated that the younger target audience engages through the channel providing the message is relevant.

A bespoke targeting model was devised based on 43,000 historical postcodes of anonymous fundraisers, and...

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