Renault: An SMS that delivers video for a fraction of the cost of an MMS

This case study examines how Renault, an automobile company, advertised the launch of its new model Megane through mobile marketing in the United Kingdom.

Renault: An SMS that delivers video for a fraction of the cost of an MMS

Agency: Digitonic

Renault recently launched the All-New Renault Mégane. As part of the launch campaign, Renault held events across the UK allowing users to test-drive the Mégane at a top UK racetrack during summer 2016. The goal of the mDoc campaign was to increase attendance at these incredible events, increase test-drive bookings and sell more cars.

Strategy

The Mobile Device Optimised Content (mDoc) platform was built in-house and delivers device-perfect image, audio and video content and up to 1,000 characters via SMS.

An mDoc message...

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