The Royal British Legion: The Nation says 'Thank You'

The Royal British Legion, a charity, marked the centenary of the end of World War One in the UK by launching educational programmes and fundraisers based on stories of the generation that lived it.

Campaign details

Brand: The Royal British Legion

Campaign Overview

The charity wants to use its position to mark the centenary of the end of World War One.

Strategy

The main challenge was to combat barriers to relevance and accessibility of Remembrance, and increase engagement from younger and more diverse communities.

The charity needed to touch many different people, across generations and cultures.

To do so, it called on many channels, from social media and experiential to education programmes and fundraising.

Then action was needed.

While keen to guide audiences on ways to give thanks, the organisation must offer people...

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