Vauxhall: Listening to Leads

This case study demonstrates how Vauxhall, the car manufacturer, used a data-led strategy to better target prospects and increase conversion.

Vauxhall: Listening to Leads

MRM Meteorite

Campaign overview

Vauxhall's marcoms were often reaching the wrong people at the wrong time, negatively impacting consideration and conversion. So the brief was to devise a data-led strategy to better target existing customers or prospects looking for a new vehicle, engage them with relevant communications and content and translate this into leads and sales. The manufacturer used analytics to identify actively car-hunting prospects and craft dynamic communications that accurately reflected each customer's preferences and generate better, more numerous qualified leads. And a simplified, sped-up purchase journey across multiple channels helped the brand secure customers...

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