Yorkshire Water: Without a Drought

Yorkshire Water, a water and waste service, encouraged people across the UK to save water by launching a tool that sent targeted messaging to areas with low supplies of water.

Campaign details

Brand: Yorkshire WaterLead agency: Jaywing

Campaign Overview

Tackling climate change head on for the water industry with drip-fed behaviour change.

Strategy

Instead of using hosepipe bans and depleting river levels, Yorkshire Water wanted to develop more effective ways to engage consumers and benefit the environment.

The campaign was the first of its kind and an innovative way to tacke climate change in the water industry.

The integrated initiative used a three-tier messaging matrix to run automatically.

It created an engagement tool that could deliver on a promise not to enforce hosepipe bans.

The campaign was...

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