Fixing the leaky bucket: How to optimise value from programmatic media buying

Details ten things advertisers can do to optimise value from programmatic media.
  • Most advertising is now digital and almost 90% of digital display ads are traded programmatically.
  • Optimising the return on investment that programmatic can deliver comes from knowledge and experience of the market.
  • The key to unlocking value in programmatic ecosystems is for brands to build a detailed understanding of how it works.
  • Central to building this understanding is a willingness to ask questions of your agency and technology partners until you’re satisfied with their answers....

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