- Most advertising is now digital and almost 90% of digital display ads are traded programmatically.
- Optimising the return on investment that programmatic can deliver comes from knowledge and experience of the market.
- The key to unlocking value in programmatic ecosystems is for brands to build a detailed understanding of how it works.
- Central to building this understanding is a willingness to ask questions of your agency and technology partners until you’re satisfied with their answers....
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
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