Influencer marketing: End-to-end management

Explores the important issues related to end-to-end management of influencer marketing activities.
  • While it doesn’t yet represent even 2% of total global marketing spend, investment in influencers – authentic voices with impact, in social media in particular – is increasing fast.
  • So too is best practice in influencer management, measuring the performance metrics that matter, and getting the right clear commercial contracts in place.
  • Today, more than three-quarters of all brands investing in influencer marketing use Instagram for influencer campaigns, almost half Facebook, and more than a third Twitter.
  • Like most other forms of digital marketing, influencer marketing is plagued by significant challenges, and needs to be actively and keenly managed if...

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