Asian Paints Corporate: #PeopleAddColor

Asian Paints, the multinational paint company, increased reach and brand trust, by connecting with people through the joy of the home in India.

The communication goal

While house is just a structure, it is the emotions and people living in it that transforms it into a home.

It is a collection of the moments and memories that add to the joy of being in a home.

With this thought in mind Asian Paints launched its new communication #PeopleAddColour.

The goal was to re-affirm that beauty of each home is evinced by the journey, the memories and the stories of people living in it.

The situation analysis

In India, Festivals are celebrated with great enthusiasm by the people with their near and dear ones....

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