The brand/business objective
CEAT wanted to deliver real-time Ad Verification & Fraud Protection at scale. Thereby reaching out to genuine audiences, who are in-market, in a brand-safe environment.
The target audience
Male in the age group of 25-50, Top metros, Car owners, in-market for buying car accessories and tyres.
The situation analysis
Mobile ad-fraud in India is 2.4 times higher than the rest of the world, and that poses a huge threat to the Indian advertisers, given that India is a mobile 1st market.
The emerging technology solution
We partnered with AdsDax to launch an auto industry first block-chain powered...