Ceat: Use of blockchain technology to reduce ad fraud

CEAT, a tyre company, created a video targeting campaign using blockchain to reach genuine audiences in India.

The brand/business objective

CEAT wanted to deliver real-time Ad Verification & Fraud Protection at scale. Thereby reaching out to genuine audiences, who are in-market, in a brand-safe environment.

The target audience

Male in the age group of 25-50, Top metros, Car owners, in-market for buying car accessories and tyres.

The situation analysis

Mobile ad-fraud in India is 2.4 times higher than the rest of the world, and that poses a huge threat to the Indian advertisers, given that India is a mobile 1st market.

The emerging technology solution

We partnered with AdsDax to launch an auto industry first block-chain powered...

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