Lifebuoy: The electronic voting machine wins India’s vote for health

Lifebuoy, a soap brand, launched a series of handwashing zones at religious festival Maha Kumbh that replicated electronic voting machines to encourage Indians to vote and take handwashing seriously.

The communication goal

Lifebuoy the world's No.l 'Germ Protection' promises 100% protection from disease causing germs through the simple act of handwashing.

India faces an ongoing crisis of maintaining basic personal hygiene amongst its large rural mass, the spread of infectious diseases like influenza & dysentery can easily be prevented through the simple act of hand washing.

Lifebuoy is on a mission to bring about habit change among rural populations through education & demonstration on the need for regular hand washing to avoid illness & disease.

Lifebuoy was looking to build awareness and grow mind measures for 'regular hand washing'....

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