Dear {Diary_Name}: A comparative study between humans versus chatbots on moderating online diaries

Details key takeaways from a research project by social media platform Facebook, that looks at how intelligent agents and robots could replace human researchers.

Introduction

The rise of conversational interfaces

In 2016, the monthly active users of the top four messaging apps (WhatsApp, WeChat, Facebook Messenger and Viber) surpassed active users of the top four social media platforms (Facebook, Instagram, Twitter and Linkedln). According to Statista (2018), in 2017 the use of messaging apps was 20% greater than that of social networks1. Now, in 2019, companies view private messaging as the future for social platforms.

With so many users engaged in messaging apps, the market is investing in automated Conversational Interfaces,such as chatbots. For example, Gartner (2018) predicted that chatbots...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands