Fostering the evolution of insight generation
Market research at Microsoft is a gear in the helm of one of the largest, most influential ships on the planet. The expanse of sea around us is ever-changing - new markets emerge, competitors arrive and disperse and perceptions rise and fall in reaction to a changing landscape. In order to influence the most important business decisions at Microsoft, market research at Microsoft became a tightly organised group of researchers constantly challenged to work at speed, and with deep acumen across a complex matrix of customer types, evolving business models and competitive environments. We...