Quick qual manifesto: How to conduct quick qualitative research without compromising deep insights and losing the essence of research for design

Nasly Liliana Galindo Quiroga and Gabriel Escalante Sobrino

Proposes ten principles to help a design researcher to keep up with a rapidly changing marketplace, adapt and deliver relevant findings and insights quickly.

Disclaimer

This is an experience-based methodologically adapted manifesto. Everything that you will read comes from what we have learned from doing projects with clients of various backgrounds: pharma, tech, consumer goods, services, automotive, etc. Still, it is intended to be discussed, adapted, questioned and, overall, perceived as one of the many tools a design researcher can have in their everyday tasks.

Introduction

Design Thinkingcreates value by putting people at the center. Its methodology has adapted social science methods such as ethnography and rapid ethnography to understand how people feel, think and decide. However, qualitative research is often seen as...

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