Sampling - The key element of inquiry
Vida SrotRadio Slovenia, Slovenia
1. PREFACE
From 1980 to 1993 the Research Department of Radio Slovenia, in a country with two million inhabitants, researched radio listening with personal interviews and postal inquiries. The results obtained confirmed that people tuned into the radio for 151 to 246 minutes per day. When carrying out the same research between December 1994 and April 1995, the data showed only 137 to 119 minutes of listening per day. Discussing the results with data users we state that the amount of time spent listening to the radio has...