Sampling - The key element of inquiry

The Research Department of Radio Slovenia has, after twenty years of continuous research into radio listening, stated that the daily amount of radio listening has drastically dropped over the past year.

Sampling - The key element of inquiry

Vida SrotRadio Slovenia, Slovenia

1. PREFACE

From 1980 to 1993 the Research Department of Radio Slovenia, in a country with two million inhabitants, researched radio listening with personal interviews and postal inquiries. The results obtained confirmed that people tuned into the radio for 151 to 246 minutes per day. When carrying out the same research between December 1994 and April 1995, the data showed only 137 to 119 minutes of listening per day. Discussing the results with data users we state that the amount of time spent listening to the radio has...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands