Save the Children – researching the role of education
Henrik HallJUV, Sweden
Marie Florence MadomCible, Cameroon
Luisa Mercedes RaveloRequest Investigacion de Mercado, C.A., Venezuela
INTRODUCTION
Could Market Research be Used to Improve the World?
Nurses, engineers, journalists, teachers, medical doctors... the list of professions who are able to contribute to a good cause just by doing what they do best, could be even longer, but what about market researchers? Could our skills be useful in reducing poverty and under-development? What could we do about malnutrition, health problems and ignorance? Is our industry only preoccupied with making money,...