The low income consumer – a growth opportunity
Ana Claudia FiorattiLatinPanel Brazil
UNDERSTANDING LOW-INCOME CONSUMERS
This paper presents the Study on Low-Income Consumers (LICs) based on the Consumer Panel, including information from around the whole Latin America, including 14 countries: the South Cone (Argentina and Chile), the Andean Region (Peru, Venezuela, Bolivia and Colombia), Central America (Honduras, Nicaragua, El Salvador, Panama, Costa Rica and Puerto Rico), Brazil and Mexico, from the new consumer segmentation devised by LatinPanel, which standardizes social economic levels (SELs) across the region.
In addition to profiling LICs–that including household size, life cycle (independent households, couples...