A qualitative study by comrecon brand navigation (www.comrecon.com) shows audio usage in 2025 with amazing insights, from the user's point-of-view. The study draws the findings in the form of a map of the audio usage, in the sense of a mind map, that is how people emotionally relate to the audio sources and use them. The methodical procedure consists of a mix of two online forums over 12 days, with 98 active participants and two LEGO® Serious Play Workshops. The goal was to recognise the current audio usage and changes, until the year 2025.
Our clients were RMS...