Vento: Can human intelligence networks evolve the way we research?

Caio Meinschmiedt Casseb and Fernanda Politanski

Discusses how new social technology Vento enables brands to build and develop their own intelligent networks with engaged participants who are truly willing to collaborate and co-create with brands.

We believe it is possible to create intelligent networks of people, so that brands can develop a community of collaborators that are available and willing to help with permanent improvements and resolutions to challenges. To do so, we understand that it is necessary to structure a new logic of engagement in network - a new way of involving people in valuable research activities. Vento is a new mind-set of understanding and executing research that privileges the best technology there is in order to generate insights: people. Therefore, we are a new social technology that articulates groups of people in digital...

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