Bolia.com: Selling sofas in a financial meltdown
Campaign details
Brand: Bolia.comAgency: UncleGreyClient: Bolia.comCountry: Denmark
Campaign Background & Summary
Bolia.com is a furniture retailer founded in Denmark in 2000. Its business relies heavily on the sale of larger furnishing item such as sofas or lounge chairs. "The sale of sofas is the factor that most significantly influences our top and bottom line account for approximately 60% of sales and 70% of profits." Lars Lyse Hansen, CEO, Bolia.com.
In 2009 the global financial crisis hit the Nordics, completely changing the market conditions for most businesses....