Kinder Chocolate: Can you recognize the stars of tomorrow?

Kinder, a chocolate brand, successfully increased brand performance in the Czech Republic and Slovakia by showing mums that it believes in their children as much as they do.

Campaign details

Brand: Kinder ChocolateAdvertiser: Ferrero Česká s.r.o.Agency: Momentum Czech RepublicCountry: Czech Republic

Countries in which effectiveness was proven

Czech Republic & Slovakia.

Campaign background

Brand, Product and Market Position

Ferrero, Kinder brand owner, is one of the top producers in the chocolate confectionery market in Czech (CZ) and Slovakia (SK). The Kinder brand covers multiple products; one of them is Kinder Chocolate (KCH). The KCH target group are mums who buy the product for their kids. The product uniquely consists of several individually packaged small chocolates.

About Market

Slovakia and Czech are...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands