Parodontax: Difference

Paradontax, the GlaxoSmithKline-owned dental gum care brand, wanted to increase its share of the growing market for its product in Bulgaria, Croatia, Germany, Italy, Romania, Russia and Slovenia.

Parodontax: Difference

Client: GlaxoSmithKlineBrand: ParodontaxAgency: Grey LondonCategory: General Healthcare & OTC ProductsCountry: United Kingdom

Gum disease is the biggest cause of tooth loss and is a growing problem. According to the World Health Organization, severe gum disease is found in 15–20% of middle-aged (35-44 years) adults. Thus, up to 14 million people in Europe could lose their teeth if they do nothing about it. Bleeding gums is one of the key indicators of gum disease. A Global Incidence Study found that half the population (47.8%) has experienced bleeding gums.

The gum...

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