Alcoholic drinks global industry overview

A global outlook on the alcoholic drinks category, including information on the leading companies and brands, five trends shaping the industry and market snapshots.
  • While moderation-led initiatives and launches continue reshaping all key categories and occasions, functional claims and attributes will formulate the next wave of the mindful drinking revolution.
  • The intersection of technology and home entertainment will provide opportunities for new occasions, rituals, educational initiatives and radical experimentation, ranging from homebrewing to mixology and beyond.
  • While hard seltzers are merely the latest iteration in the ever-evolving and innovation-led RTD segment, their relevance to trends of convenience, accessibility and low calorie content is perfectly tapping into the zeitgeist.
  • Increasing overreliance on smartphones has led to diminishing brand equity, but apps provide the opportunity for...

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