AccorHotels Group (Transport and tourism)

This Company Profile from Euromonitor provides key details and analysis of AccorHotels Group, the global hotels group based in France.
  • With most of its locations based in Europe, the group is pivoting away from the continent, eyeing up expansion in APAC and the Middle East; the company remains a minor player in North America.
  • Accor is pursuing a strategy with renewed focus on luxury and lifestyle, forming a new division dedicated to developing this offering.
  • In the same vein, Accor is building out its presence in the short-term rentals market, differentiating itself from Airbnb and VRBO with a focus on the luxury niche.
  • The company has made its loyalty scheme a priority in order to funnel customers into its owned...

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