How an Ogilvy strategist reimagined Pimm’s
Geoffrey PrecourtWarc
Passionate strategists think beyond the brand. They look for insight unrestricted by the constraints of a particular category. They seek to add a dimension that can reshape the fortunes of a product or service.
And in the case of Tara Austin – a senior brand planner at Ogilvy & Mather/London – a passionate strategist can also defy tradition and Mother Nature to redefine the future.
As she announced on a live video link from London to an audience of 300 delegates at the 4A's (American Association of Advertising Agencies) 2015 Strategy...