How Nestlé Waters uses social listening for engagement, problem-solving and sponsorship measurement

Nestlé Waters, a unit of the food and beverage company focused on bottled water, has yielded numerous benefits from social listening on platforms like Twitter and Instagram.

Nestlé Waters can quantify the scale of its social listening task on platforms like Facebook, Twitter, and Instagram.

Chris Hodorowski, social listening manager/Nestlé Waters North America – a unit of the food and beverage giant that is based in Stamford, Connecticut, and is focused on bottled water – highlighted the exact size of this undertaking as he quoted a variety of statistics about this activity, which covers:

  • 14 brands, like Nestlé Pure Life, Perrier, S. Pellegrino and Poland Spring;
  • 56 pages on numerous social media properties;
  • 35,000 engagements with individual users per year;
  • 400,000 people talking about its brands on...

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