Not long before the UK’s 2020 Budget, new Chancellor Rishi Sunak sparked a Twitterstorm after he posted a picture of himself making tea for his team. Many thought it unlikely the politician even knew how to boil a kettle, but what really got people riled up was the brand – he was pictured alongside a catering-sized bag of Yorkshire Tea.
In what has become a toxic political environment following three years of drawn-out Brexit discussions, many people chose to interpret the picture as an endorsement of the brand, owned by Taylor’s of Harrogate. They took to social media to denounce...